If you’ve been researching AI tools to help you write better emails, you’ve probably come across the name Flowrite. A few years ago, Flowrite gained a lot of attention in the productivity and startup world as a simple but incredibly useful AI email writer. It promised to help you draft clear, professional messages in seconds — and it delivered.
But when some users recently tried to sign up, they noticed something interesting… Flowrite isn’t available as a standalone product anymore. In fact, it has now been acquired by Maestro Labs and merged into another product called MailMaestro.
So what exactly happened to Flowrite, what did it offer, and what’s the best way to access its AI email features today? Let’s break it down in a friendly and easy-to-follow way👇
🧠 What Was Flowrite?
Flowrite started as a lightweight AI email writing tool that helped busy professionals write faster and more clearly. Think of it as a small, smart extension — you typed a short prompt, clicked a button, and Flowrite instantly turned it into a full email in a natural tone.
It could:
- Write new emails from scratch
- Rewrite messages in multiple languages
- Polish or fix typos in drafts
- Offer useful Magic Templates for repetitive tasks
- Insert your personal details (LinkedIn, phone number, signature, etc.) using Keyword Shortcuts
Because of this simplicity, Flowrite app and Flowrite AI email tool became very popular keywords in the productivity niche. The Chrome extension made it incredibly easy to use.
🔍 Flowrite Key Features (Before the Acquisition)
| Feature | Description |
|---|---|
| AI Email Writer | Instantly generates full email drafts based on short prompts |
| Rewrite / Polish | Cleans up tone, grammar, and flow |
| Magic Templates | Reusable templates to speed up repetitive emails |
| Keyword Shortcuts | Insert saved details (LinkedIn, phone no., etc.) with shortcuts |
| Multi-language Support | Write or translate into multiple languages |
👍 Pros and 👎 Cons of Flowrite
Pros
✔ Clean and beginner-friendly interface
✔ Great for repetitive and routine emails
✔ Time-saver for customer service, outreach, and follow-ups
✔ Works in multiple languages
✔ Flexible template system
Cons
❌ Limited only to email (no broader productivity features)
❌ No inbox triage or summarization
❌ No performance analytics
❌ Basic free tier — most useful features required paid plan
🔄 What Happened to Flowrite?
In early 2024, Maestro Labs (the company behind MailMaestro) acquired Flowrite’s AI email product. The original team behind Flowrite has moved on to focus entirely on Flow AI — a separate platform for evaluating and improving large language models (LLMs).
Flowrite’s actual email-writing product has now become part of MailMaestro.
So instead of signing up for “Flowrite”, new users are now encouraged to try MailMaestro, which includes everything Flowrite offered — plus a lot more.
✨ What Is MailMaestro?
MailMaestro is an AI email assistant built for professionals and teams. It takes the core flow of Flowrite (write > review > send) and enhances it with inbox management, summaries, and deeper context awareness.
Think of it as Flowrite 2.0 — it still helps you write better emails faster, but now it also helps you understand and manage your inbox.
🚀 MailMaestro Key Features (Includes Former Flowrite Functionality)
- AI Email Writer – write, rewrite, and polish emails in multiple languages
- AI Email Response – generate context-aware replies using entire email threads
- AI Email Summary – summarize long email chains and attachments
- AI Email Management (Inbox Triage) – prioritize and organize your inbox faster
- Magic Templates – reuse templates for common email types
- Keyword Shortcuts – insert saved details instantly
- Gmail & Outlook Support – works with the most common email clients
- Team Ready – suitable for small teams and enterprises
💰 Pricing: What Does MailMaestro Cost?
Flowrite’s old pricing is no longer publicly displayed, and all users are encouraged to switch to MailMaestro’s plans. MailMaestro currently offers tiered pricing based on usage:
| Plan | Ideal For | Price (Approx.)* |
|---|---|---|
| Starter | Individuals | $10–15 per month |
| Business | Small teams | Starts around $20/user per month |
| Enterprise | Large teams/organizations | Custom pricing |
*Pricing may change over time; check the official MailMaestro site for the latest offers. A free trial is sometimes available so users can try the tool before subscribing.
Good to know: If you previously subscribed to Flowrite, you can continue using it on your legacy plan, but all new AI feature updates are released only inside MailMaestro.
✅ Pros and ❌ Cons of MailMaestro
Pros
✔ Everything Flowrite offered — plus smarter features
✔ Context-aware reply and summary tools
✔ Works across Gmail and Outlook
✔ Support for long threads and attachments
✔ Suitable for both individuals and teams
Cons
❌ Slightly more complex than the simple Flowrite UI
❌ Advanced features are locked behind paid tiers
❌ No offline functionality
Flowrite Alternatives
If you’re looking for tools similar to Flowrite, here are some popular alternatives worth considering:
- MailMaestro – The direct successor to Flowrite with expanded AI email and inbox management features.
- GrammarlyGO – AI writing assistant from Grammarly that helps write and rewrite emails with tone and style controls.
- Mailbutler – Email productivity plugin that adds smart email templates, task tracking, and follow-up reminders.
- Superhuman AI – Premium email client with built-in AI features and ultra-fast interface focused on productivity.
- Jasper – AI writing platform that includes an email writing mode and broader content creation capabilities.
🙋♀️ Frequently Asked Questions
Q. What is Flowrite?
Flowrite was an AI email writer that helped users create or rewrite emails quickly using templates and generative AI.
Q. Is Flowrite still available?
Flowrite in its original form is no longer offered as a standalone product. It has been acquired by Maestro Labs and merged into MailMaestro.
Q. What is MailMaestro?
MailMaestro is the successor to Flowrite — an AI-powered email assistant that includes writing, replying, summarizing and email management features.
Q. How much does Flowrite/MailMaestro cost?
Legacy Flowrite users remain on their existing plan. New users can subscribe to MailMaestro, which typically starts at $10–15 per month.
Q. Is there a free version?
MailMaestro occasionally offers a free trial, but most advanced features are available only in paid plans.
Q. What’s the difference between Flowrite and Flow AI?
Flowrite (email tool) was acquired by Maestro Labs and merged into MailMaestro. Flow AI is a separate platform that focuses on evaluating LLMs and is not part of the MailMaestro product.
🧩 Final Thoughts
Flowrite made a strong impact as one of the first AI email writing tools, and many users still search for it today. Although it no longer exists as a separate product, its DNA and core features live on inside MailMaestro.
If you’re looking for an AI assistant to help you write faster, summarize threads, and manage your inbox more intelligently, MailMaestro is the natural continuation of Flowrite — just with a lot more power under the hood.
Curious about other cutting-edge AI writing and productivity tools? Check out our full 2025 list of top AI tools at SimplifyAITools for more reviews and comparisons.
