Clay
Automate outreach with AI agents and unique data — scale your growth effortlessly.
Description
Clay is a powerful go-to-market platform that helps teams find and act on unique data from over 100+ premium sources. It combines AI research agents, enriched contact and company insights, and smart workflows in a single dashboard, enabling you to automate lead generation, personalize outreach, and convert data into revenue faster.
With Clay, you can build advanced prospecting systems using no-code workflows, scale your outbound efforts with verified contact data, and integrate seamlessly with tools like HubSpot, Salesforce, and LinkedIn. Its standout AI agent—Claygent—lets users run intelligent searches, summarize company info, and personalize messages using GPT-powered automation.
Ideal for sales, growth, and marketing teams, Clay offers flexible pricing tiers based on the number of credits needed, with a generous free plan to get started.
Pricing Plans:
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Free Plan: Clay’s Free Plan is perfect for beginners who want to explore the platform. It includes 1,200 credits per year and supports unlimited users. You can perform searches with up to 100 results per search — all at zero cost.
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Starter Plan: Priced at $134/month (billed annually), the Starter Plan is ideal for small teams. It provides 24,000 credits per year and allows unlimited users. The plan supports up to 5,000 results per search, making it a great entry point for growing companies.
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Explorer Plan (Most Popular): At $314/month (billed annually), the Explorer Plan offers 120,000 credits per year. With unlimited users and up to 10,000 results per search, it’s the most popular choice for teams that need more data power and smarter workflows.
- Pro Plan (Best Value): The Pro Plan is priced at $720/month (billed annually) and gives access to 600,000 credits per year. It supports unlimited users and allows up to 25,000 results per search. This plan is best for teams scaling their outreach at a high volume.
- Enterprise Plan: The Enterprise Plan offers custom pricing, credit limits, and support for large-scale needs. It allows up to 50,000 results per search and supports unlimited users. Best suited for enterprise clients requiring tailored solutions and advanced capabilities.
Key Features
- Data Sources: 100+ premium contact & company data providers
- AI Agents: Claygent (GPT-powered research & personalization assistant)
- Workflows: No-code automation for lead generation & outreach
- Integrations: Supports HubSpot, Salesforce, LinkedIn, Airtable, and more
- Export & Sync: Real-time syncing and export to external tools
- Email Personalization: AI-generated custom emails and intros at scale
Strengths & Weaknesses
Strengths
- Ease of Use: Intuitive drag-and-drop interface with no-code workflow builder
- Data Quality: Access to 100+ verified, premium data sources
- AI Capabilities: Powerful GPT-based agent (Claygent) for research and personalization
- Scalability: Handles large-scale prospecting with high search and credit limits
- Automation: End-to-end automation of lead generation and outreach
! Weaknesses
- Credits System: Usage-based credit model may limit frequent heavy users
- AI Dependence: Over-reliance on AI (Claygent) can affect accuracy in certain cases
- Customization Complexity: Deep custom workflows might feel complex without technical familiarity
- Limited Offline Access: Entirely cloud-based; requires internet connection
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Official Resources
Helpful guides and demos published by the tool provider.