Zawa

What Is Zawa?

Zawa is an AI-powered design and content creation platform that offers image generation, image editing, video creation, social media content, branding, and e-commerce photography all in one workspace.

The platform was previously known as X-Design and now operates under Zawa name. Rather than concentrating on one AI feature, Zawa has been gradually evolving into a more holistic creative workspace where users can create new visuals, edit existing images, generate product content, produce short videos, and prepare marketing materials.

It’s for people who want to make visuals without needing professional design software, and businesses who need a constant stream of branded content.

How Does Zawa Work?

Zawa blends traditional photo editing utilities with generative AI tools.

Users can upload an existing image, describe what they want to create, select an AI model or choose one of Zawa’s specialised workflows depending on the task.

Then the platform takes care of things like: generating a new image, changing the background of an image, deleting unwanted objects, improving image quality, constructing product scenes, creating social media graphics, or turning product images into video.

This makes Zawa feel less like a one-trick AI generator, and more like a set of creative tools housed inside a single workspace.

Recraft vs Zawa

Zawa and Recraft have some crossover in creating AI images but they focus on slightly different things.

Recraft is design-oriented and puts a lot of emphasis on vector graphics, editable SVGs, typography and professional visual design.

Zawa is a bigger producer. It combines image generation, image editing, video generation, social content, e-commerce photography, AI models, batch processing and marketing workflows.

If you’re looking for vector design and professional illustration workflows, Recraft may be a better choice.

If you’re an e-commerce seller or marketing team that wants images, product photography, social posts and videos all in one place, Zawa might be the more practical option.

Zawa Pricing

Zawa charges a credit-based pricing model.

The platform currently offers Free, Plus, Pro, Max and Enterprise plans.

The Free plan offers you daily credits and limited access to many of the platform’s AI features. The current pricing page mentions 60 daily credits for the Free plan, with up to 20 image generations per day, and up to 5-second video generations per day, depending on the tool and model.

Paid plans come with monthly credits and higher usage caps.

On the pricing page, Plus is currently listed at ~800 credits per month, Pro at 3,500 credits per month, and Max at 8,000 credits per month.

Exactly how many generations you get depends on the AI model or feature you are using, as various operations consume different amounts of credits.

For instance, on Zawa’s current pricing page, its own AI image generation is priced at 5 credits/image, while models like Nano Banana Pro and GPT Image 2.0 are listed at 30 credits/image. The cost of credit varies greatly among video models.

How Zawa Credits Work

Credits are Zawa's universal in-platform currency.

Different AI operations consume different numbers of credits.

For example, the current platform lists:

• Zawa AI image editing: 3 credits per image
• Zawa AI image generation: 5 credits per image
• Nano Banana Pro: 30 credits per image
• Nano Banana 2: 30 credits per image
• Midjourney: 13 credits per image
• Seedream 4.5: 12 credits per image
• GPT Image 2.0: 30 credits per image
• Zawa AI video generation: 70 credits per 5 seconds
• Veo 3.1: 300 credits per 5 seconds
• Sora 2: 160 credits per 5 seconds
• Kling 3.0: 100 credits per 5 seconds

Because model costs change, users should check Zawa's live pricing page before estimating the cost of a large production workflow.

Credit Expiration

Credits do not all follow the same expiration rule.

Daily-login credits are valid until the end of the day. Membership credits are generally valid for one month and do not roll over to the next month.

Purchased top-up credits are valid for two years from the purchase date, subject to Zawa's current terms.

This is worth knowing before purchasing a large number of credits.

Privacy and Data

Zawa's current privacy policy identifies Starii Tech Pty Ltd as the controller responsible for the service.

The policy explains how user information is collected, stored, used, and protected when people use Zawa and its associated services.

Businesses considering Zawa for commercial workflows should review the current privacy policy and terms, especially when working with customer or confidential assets.

Overall

Zawa is the evolution of the former product X-Design into a much broader AI creative platform.

Its greatest strength is its breadth. Zawa is not just image generation, it is image editing, image generation, video generation, product photography, AI models, social media content, branding, batch processing and access to multiple AI models.

For a single creator, that means less maintenance of separate tools. This allows an e-commerce business to handle product photos, model images, backgrounds, social posts, and product videos all within the same ecosystem.

The good news is Zawa’s full feature set and credit system can make it more confusing to get to grips with than a simple single-purpose AI tool. If you're looking for a single specific function, a specialised application may be easier. But if you’re a business in search of a more expansive AI-enabled creative workspace, Zawa provides an attractive set of tools all in one place.